Project Overview:
Ontra is
Results:
- Improved design and user experience
 
Objectives:
- Make the website more strategic 
 - Improve the user experience. 
 - Improve the look and feel.
 
Scope of Work:
Based on our analysis we did, we provided Ontra with the following deliverables:
- Web GTM strategy based on business goals. Including ABM and personalization playbook based on their SEO and analytics data.
 - Comprehensive website audit and competitive analysis. 
 - Updated their navigation and site IA.
 - UX wireframes to establish the page structure and interactions.  
 - Website redesign.
 - Development.