Project Overview:

Taleo had annual conferences and sales kickoff that required experiential design. ​In simple terms, TaleoWorld was a large event (almost 3,000 atendees) where Taleo brought together customers, partners, and industry experts to:

• Share product updates and roadmaps
• Offer training and hands-on sessions
• Let users network and learn from each other
• Showcase best practices and success stories

Likewise the sales kickoff was a smaller scale event (over 1,000 attendees) that helped align and train the sales, services, and marketing teams

Results:

• Almost 3,000 attendees for Taleo World and over 1,000 ateendees for the sales kickoffs.
• Pipeline increase of at least 40% YoY.
• 100% satisfaction.

Objectives:

• Create the overall brand and the user experience for the events. Ensure it would resonate with the customers and prospects.
• Create templates for the multi-channel deriverables.

Scope of Work:

• Create the overall brand of the events.
• Project manage the deliverables.
• Create scalable templates to be used across the board, including signs, badges, PPT templates, etc.
• Design all the keynote presentations for the event.
• Review and approve the stage design and partner with them on the execution of keynote deliverables (videos and PPT).
• Create the first mobile app for Taleo.