Project Overview:

​ROI·DNA is a full-service digital marketing agency that specializes in creating data-driven strategies to enhance customer experiences and drive business growth. They offer a range of services, including global strategy development, digital advertising, brand experience design, and marketing analytics. By focusing on personalized customer journeys and breaking down channel silos, ROI·DNA helps brands like BeyondTrust and Flexential achieve significant improvements in lead generation and pipeline growth.

Results:

• Over 60% reduction in production time.
• 100% overall consistency.
• Improved quality of deliverables and overall efficiencies.
• Improved the UX team profitability by over 40%

Objectives:

1. Create a scalable design system that allowed the team to create rapid UX designs and prototypes for every client.
2. Establish the Atomic design principle as the main design driver.

Scope of Work:

• Create a robust and scalable design system that would save wireframing time and allow the team to be more creative and strategic.
• Clearly document how to use every element for fast training.